The Search Engine Academy of South Carolina says in a news release issued on November 12, 2007 that Google considers more than 200 factors in determining relevancy for indexing.

In the same release, the SEO-educator, based in Lexington, S.C., cites statistics that credit Google for 64.13% of all user searches; Yahoo! with 21.26%; and MSN/Live with 9.15%.

"Search engine optimization is not all about who has the biggest marketing budget to withstand those costly PPC ads," says Tracy Fredrychowski, an instructor.