"The most creative, cool, super stylistic ad doesn't mean a thing if no one sees it..." says G Advertising, which aims to deliver both SEO (search engine optimization) and aesthetics to its clients.

Once the aesthetics of an advertisement are in place, the agency says the focus must turn to its distribution.  "Distribution is always the most expensive part of a campaign, because if the creative is good it will last for years, but distribution is ongoing," G Advertising says.  "The more targeted the distribution is the better your ad spend is.  You must get the right message in front of the right buyer at the right time."